Whether you realize it or not, you have a type: entry-hyperlink id: mdW8jYK0gETtHZqZL8M67. The question is, do you know what yours is and what it’s saying about you to prospective employers? If not, it’s time to get deliberate about creating a personal brand you’re proud to share. 

In this post, we cover what a personal brand is and why it’s important. We also share tips for building your own personal brand with several personal branding examples for job seekers to help you get the creative juices flowing.

What is a personal brand?

A type: entry-hyperlink id: 6740YLOdQ35lrU15DrSEH2 is how you represent yourself to potential employers, consumers, and your professional network. It helps shed light on who you are not only as a valuable employee but as a person, as well. 

A personal brand statement is a brief one to three-sentence paragraph that emphasizes who you are, what you have to offer, what you do, and why you do it. It should be catchy and contain enough information for someone to learn about your skills, contribution, and value.

Why is it important to create a personal brand?

type: entry-hyperlink id: 2DOwUEsIefpDkKbHMqDp6D can benefit your career in several ways, from successful job applications and networking to landing speaking opportunities, positive customer relations, and promotions. 

As you submit applications for jobs, it’s highly probable that prospective employers will search for you online. When they do, you want them to find appealing information related to your brand. Your personal brand is also the first thing people will typically notice about you, meaning it’s their first impression of you when they research you online. 

A personal brand statement is essential because it allows you to communicate who you are in a way that entices others to want to learn more about you. Once you’ve crafted a personal brand statement you feel good about, you can use it across all of your job marketing tools, including type: entry-hyperlink id: 2iCHKMnVkDnUOGfKZkjBXl, type: entry-hyperlink id: 3w2aOe2x0nQReFiKaWMzmt, your blog, your online portfolio, and anywhere else you professionally represent yourself. 

How to write a personal brand statement

When you’re writing a personal brand statement, know that it might take a few tries before you get it right. To help you craft a personal brand statement that you’re proud to share:

• Consider your audience. Your personal brand statement should be tailored to the audience you’re trying to reach. What services do you offer, and how will you help them?

• List your best qualities and achievements. Make a list of your best qualities and achievements, and then determine which top two to three you’ll emphasize.

• Add some personality. Get creative, and don’t be afraid to showcase some of your personality while also being tasteful. It’s your personal touch that will help your statement leave a lasting impression. 

• Get others’ input. Share your statement with others and see how they respond. Make tweaks based on any consistent input you receive.

• Proof your work. Before sharing your personal brand statement with the world, be sure to proofread and edit it. 

Personal branding examples for job seekers

It’s important to consciously create a personal brand that highlights your uniqueness, value, and personality. When it comes to landing a job, an effective personal brand statement can grab the attention of recruiters and hiring managers, leading to an interview and getting you one step closer to closing the deal. 

Below are 10 personal branding examples for job seekers. These range from succinct paragraphs that grab your attention to personality-focused one-liners. 

Employee Relations Management

Employee relations management is in my blood. For the past 10 years, I’ve been bridging the gap between senior leadership and employees to enhance working relationships, profitability, and employee morale. I get called on to share my expertise and develop solutions for effective working relationships at all levels within an organization. 

Speaker and HR Expert

Hello, I’m a Speaker and HR Expert helping sales leaders eliminate sales burnout to reduce turnover and increase sales. 

Copywriter

Hello. I’m Robert, a Copywriter and Creative committed to helping small businesses target their messaging to align with their voice, tone, and overall branding. 

Social Media 

Helping you enhance your social media engagement to increase likes, follows, and ultimately, lead conversions. @rs12businesssolutions

Video Capture and Editing

I can teach you how to effectively utilize simple video application and editing software to create professional-looking videos in a matter of minutes. 

Brand Development for Women

I help women leaders go from concept to launch to build an unforgettable and profitable brand.

Licensed Counselor

I’m a Licensed Professional Counselor and Trauma Recovery Specialist helping you go from struggling and down to fully functional and trauma response-free within six months. 

Career Advice Expert

I’m Lisa, a Career Advice Expert. I’m committed to helping you successfully change careers and land a job you’ll love after 40.

Mental Health Expert

Are you ready to let go of the frustration of not getting the results you desire for your patients? 

As a Mental Health Expert, I help therapists improve their patient outcomes by 50% through evidence-based solutions that work. 

Marketing Business Owner

I’m a fearless, intuitive, data-driven business owner with over 20 years experience working with two of the most influential advertising agencies in the world. I geek out on marketing and supporting companies seeking to creatively expand their brand footprint, increase revenues, and make a difference in their communities through innovative and effective solutions.  

Enhance your personal brand to land the job

type: entry-hyperlink id: 7disTia6GnvjpbzDev6eKT can give your career and job search a boost when done thoughtfully. Now, you have some tips and plenty of personal branding examples for job seekers to help inspire yours. Allow yourself to enjoy the process as you put pen to paper to craft a personal branding statement to meet your career goals.

Does your resume align with your personal brand to help you stand out? Submit it for a free resume review to receive tailored tips to make it the best it can be! 

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